thethestore. brings together a handpicked selection of independent fashion, international beauty and beautifully designed homewares and accessories in East London.

Housed in a Scandinavian designed space thethestore. is the work of London entrepreneurs Meryl Fernandes and Niketa Tripp, they were inspired to create a clean and dynamic store for products by independent designers.

The fresh and intimate white washed space is fitted out by award wining Swedish design brand Nonuform, and aims to continuously evolve with new products, collaborators and neighbourhood events. Full list of brands here.